Uhambo lomphathi womkhiqizo okhethekile wokosa noma weziphuzo—kusukela ekutholeni ubhontshisi oluhlaza kuya ekuletheni umkhiqizo wokugcina ekhishini lomthengi—lugcwele izinselele zokuthutha. Cabanga ngomphathi wokuthenga osanda kuthola iqoqo lekhwalithi ephezulu lamabhontshisi ekhofi angokwemvelo. Manje ubhekene nemakethe egcwele abathengisi bokupakisha abathembisa isivikelo “esingcono kakhulu”. Kodwa-ke, uyazi ukuthi ngisho nokwehluleka okuncane ekuqinisekisweni kwesivalo sesikhwama noma ukubambezeleka okufushane kokuthunyelwa kungalimaza idumela lomkhiqizo wakhe kanye nenani eliphansi. Kulesi simo esibucayi, ukuthola umhlinzeki wokupakisha onokwethenjelwa kuyisixhumanisi esibaluleke kakhulu kulo lonke uchungechunge lokunikezwa.

Ukuthola umlingani ofanele kudinga ukubheka ngale kwemibono yokuthengisa engaphandle. Kudinga ukuhlolwa ngokucophelela kwezilinganiso ezithile zokukhiqiza ukuze kuhlukaniswe izimboni zezimpahla ezinomthamo omkhulu kwezeqiniso.Umhlinzeki Othembekile Wokupakisha Ikhofiongalinganisela ukukhanga kobuhle, ukusebenza kwezithiyo, kanye nomthwalo wemfanelo wezemvelo.

Ingabe isitifiketi siyisilinganiso esiphezulu sokuthembeka?

Uma uhlola abalingani abangaba khona, izitifiketi ezivela eceleni zinikeza umbono ocacile wekhono langempela lemboni yezimboni. Ukuze umhlinzeki athembeke ngempela, indawo yakhe yokukhiqiza kumele ihlangabezane nezindinganiso zomhlaba wonke zokuphepha nokuphathwa kwekhwalithi. Uma ufuna ukupakisha imikhiqizo ebucayi njengekhofi noma itiye, lezi ziqinisekiso akufanele zixoxiswane ngazo.

Izitifiketi ezisebenzayo azigcini nje ngokuba ama-plaque okubonisa; zifakazela ukuzibophezela kwangempela ekusebenzeni ekulawuleni ikhwalithi. Umhlinzeki othembekile ngokuvamile usebenza ngaphakathi kwendawo enkulu, elawulwa ngokuqinile—njenge-workshop engamamitha-skwele angu-11,000 ephakathi nendawo—ukuqinisekisa ukuthi yonke iyunithi, kusukela esikhwameni esijwayelekile sokuma kuya kusihlungi se-UFO drip, ikhiqizwa ngaphansi kwezimo ezifanayo zokushisa nomswakama.

Ngaphezu kwalokho, kufanele ubheke amazinga omhlaba wonke okukwazi ukuhlanganiswa komquba njenge-OK Compost kanye ne-DIN-Gepruft. Lezi zilinganiso ziqinisekisa ukuthi izimangalo zomhlinzeki ezinobungani nemvelo zisekelwa yisayensi eqinile. Yileli zinga lokucaca kokusebenza elimise i-Tinchant phakathi kwezimboni eziyi-10 eziphezulu zokupakisha izikhwama zekhofi, okunikeza isilinganiso sezimboni esidingekayo ukuze ungene ngokuzethemba ezimakethe zomhlaba wonke zokuthengisa.

Ingabe isikhathi eside embonini sinquma ikhwalithi yokukhiqiza?

Umkhakha wokupakisha uhamba ngokushesha, futhi ukuthembeka kwefektri kuvame ukubonakaliswa ukuthi ivumelana kahle kangakanani nezitayela zemakethe ezishintshayo kanye nezinselele zobuchwepheshe ngokuhamba kwesikhathi. Isebenza kusukela ngo-2007,I-Tonchant isichithe cishe iminyaka engama-20 izulazula ezinguqukweni zemboni futhi ilungisa amamodeli ayo okukhiqiza. Lolu hlobo lokuphila isikhathi eside lubonisa isisekelo sezimali esizinzile kakhulu, imali engenayo enkulu yonyaka yokukhiqiza, kanye nomlando oqinisekisiwe wokuphatha izinto eziyinkimbinkimbi zomhlaba wonke.

Njengoba inesipiliyoni sokukhiqiza esingaphezu kweminyaka eyi-15, ifektri eqondile ingalungisa ngempumelelo izinhlelo zayo zekhwalithi yangaphakathi. Idatha eqinile iyona kuphela ubufakazi bangempela bokuthembeka; umhlinzeki kumele akwazi ukwenza izivivinyo zomzimba endaweni ukuze athole ukungena kwegesi, amandla okudabuka, kanye nokuphepha kwezinto eziphilayo. Uma uhlobo ludinga isakhiwo se-laminate esenziwe ngokwezifiso esakhelwe ukuthuthwa ezindaweni eziphakeme noma isikhathi eside sokuthengisa, umkhiqizi onolwazi uzoba nolwazi oluqondile lobuchwepheshe lokuncoma ubukhulu bezinto ezifanele kanye nezendlalelo zesithiyo.

Ingabe umhlinzeki uyakusekela kokubili ukusungula izinto ezintsha kanye nokwenza ngezifiso?

Isikhwama sekhofi sendabuko esingu-12oz asiseyona yodwa ejwayelekile eshalofini. Njengesipesheli esikhethekileIzikhwama Zokupakisha Ikhofi Ezenziwe Ngokwezifiso Umkhiqizi, uTonchant ubhekana nokukhula okusheshayo kwamafomethi “okulungele ukwenziwa” ngokusebenzisa isikhungo socwaningo esizinikele esakhelwe ukwenza amaphrothokholi okusheshayo kanye nokusungula izinto ezintsha okuqhubekayo. Umlingani wokukhiqiza othembekile kufanele asebenze njengesandiso se-R&D sebhizinisi lakho, kunokuba kube nje ikhathalogi yomkhiqizo ongaguquki.

Ukusungula izinto ezintsha kwezobuchwepheshe kubonakala ngokucacile ekupakisheni okukhethekile kwesimanje. Isibonelo, ukudala amabhokisi okugcina amadrowa asongwayo amaphepha ambozwe ngobuciko kudinga ubunjiniyela obuqondile besakhiwo ukuqinisekisa ukuthi ama-logo enziwe ngokwezifiso ahambisana kahle nokuthi indlela yedrowa isebenza kahle ngaphansi kokusetshenziswa okuphindaphindiwe. Ngokufanayo, ukuqhubekela phambili ekupakisheni okusimeme kwaholela ekuthuthukisweni kwamaphakethe okuma angenziwa ngokwezifiso. Ukusebenzisa izinto ezibolayo njenge-PLA noma iphepha le-kraft kudinga ubuchwepheshe obujulile bezobuchwepheshe ukuqinisekisa ukuthi amasaka asanikeza amandla amahle okuvala ukushisa kanye nezithiyo eziqinile ze-oxygen ukuvimbela ukubola kobhontshisi.

Ingabe ilebhu ephelele ye-R&D inganciphisa ubungozi bomkhiqizo?

Ilabhorethri yokuhlola yangaphakathi kanye nesikhungo socwaningo esizinikele kuyizinkomba ezinkulu zokuthembeka komhlinzeki. Amafektri atshala imali kumalebhu awo angabheka ngale kwamathempulethi “afanela wonke umuntu” ukuze aklame ukuhlanganiswa kwezinto ezenziwe ngokwezifiso ezilungiselelwe izimo zezulu ezithile zesifunda kanye nezimo zokuhamba.

Ukugcina le ngqalasizinda yangaphakathi kuvumela ukuhlolwa kwekhwalithi okuqhubekayo, ukuqinisekisa ukuthi izinto ezisezingeni eliphezulu zilethwa ngamanani ancintisanayo aqondile nefektri. Ngokusebenzisa izisekelo ezimbili zokukhiqiza ezizimele, ifektri eqondile igcina ukulawula okugcwele umjikelezo wokuphila kokukhiqiza. Lokhu kusetha kuqeda izindleko zomuntu ophakathi futhi kuthuthukisa ukuthunyelwa kwezinto, kudlulisela ukonga kwezezimali ngqo kumakhasimende okugcina ngenkathi kunciphisa ingozi yokwehluleka kokupakisha emakethe yokuthengisa.

Ingabe Ukuguquguquka Kwezinga Lokukhula kanye Nokuguquguquka Kwezinto Ezisetshenziswayo Kuyimfuneko Yomkhiqizo?

Ingozi evamile yemikhiqizo esanda kuvela ukusebenzisana nabakhiqizi abaqinile nabakhulu abafuna ukutshalwa kwezimali okukhulu kokuqala. Umhlinzeki othembekile uxazulula lokhu ngokunikeza ama-Minimum Order Quantities aphansi (ama-MOQ), okuvumela abarosi ukuthi bahlole imiklamo emisha yokupakisha noma izingxube zesizini ezinengozi encane yemali.

Ukusekela ukusethwa kwebhizinisi okuguquguqukayo njengamamodeli we-dropshipping kusiza kakhulu imikhiqizo yekhofi ye-e-commerce ukuthi ingene ezimakethe ezintsha zesifunda kalula ngaphandle kokuthatha izindleko ezinkulu zempahla kusengaphambili. Le ndlela eqondile evela efektri iqinisekisa ukuthi ithimba lobunjiniyela eliklama isakhiwo sesikhwama lisebenza ngokuvumelana kahle nethimba elisiphrintayo, linciphisa kakhulu amaphutha futhi lenze ngcono isilinganiso sentengo nekhwalithi.

Ukuthobela imithetho yezenhlalo kanye nobuchwepheshe obuluhlaza

Emakethe yanamuhla yokulawula, umkhondo wokuziphatha womhlinzeki uyisilinganiso esisebenzayo sokuthembeka kwebhizinisi. Kusukela ngo-2017, abakhiqizi bokupakisha abaphezulu basebenze ngenkuthalo ukuqeda amapulasitiki amancane, izinsalela zamakhemikhali anobuthi, kanye nokungcola kwezimboni okuvela ekupakishweni kokudla. Amafektri ahlela ngokusebenzayo imisebenzi yawo ngezinto eziqinisekisiwe ezinokubola avikela amakhasimende awo emikhawulweni kahulumeni ezayo mayelana nemfucuza yepulasitiki.

Ukubambisana nomkhiqizi obeka phambili ukuthobela imithetho yezenhlalo okuqinisekiswayo kuqinisekisa ukuthi umkhiqizo wakho uboshelwe ochungechungeni lokuhlinzeka oluhlanzekile nolunesibopho oluhlonipha amazinga omhlaba wonke ezisebenzi kanye nemvelo. Ukuhlanganisa ilebhu yangaphakathi ye-R&D, izinto eziqinisekisiwe ezinobungani nemvelo, kanye namashumi eminyaka obuchwepheshe obusebenzayo yikona okuchaza umlingani wokupakisha othembekile ngempela emakethe yomhlaba wonke.

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