Cabanga ngalokhu: ikhasimende elingaba khona liphequlula i-Instagram noma limi esitolo sezipho se-boutique. Babona izinketho ezimbili zekhofi.

Inketho A yisikhwama sephepha lesiliva esilula esinesitika esigobile ngaphambili. Inketho B yisikhwama esinombala okhanyayo okhanyayo esinemifanekiso ehlukile, imiyalelo ecacile yokwenziwa, kanye nelogo yomkhiqizo evelele.

Iyiphi abazoyithenga? Okubaluleke kakhulu, iyiphi abazoyikhumbula?

Kwabasebenza ngokubhaka ikhofi abakhethekile, ikhofi elingaphakathi kwesikhwama liwumsebenzi wobuciko. Kodwa ukuze lo msebenzi wobuciko uthengiswe kahle, ukupakishwa kumele futhi kuhambisane nekhwalithi yekhofi uqobo. Nakuba ukusebenzisa ukupakishwa okuvamile "okuvamile" kuyindlela eshibhile yokuqala, kumikhiqizo eminingi ekhulayo, ukushintshela ezikhwameni zekhofi eziprintiwe ngokwezifiso kuyiphuzu langempela lokushintsha.

Nazi izizathu ezinhlanu zokuthi kungani ukutshala imali ekupakisheni okwenziwe ngokwezifiso kungenye yezinhlelo zokumaketha ezinhle kakhulu ongazenza kulo nyaka.

1. Kwanele ukuthethelela intengo yayo ephezulu.
Kukhona ukuxhumana kwengqondo phakathi kwesisindo, ukuthungwa, kanye nomklamo wokupakisha kanye nokubaluleka kwawo okubonakalayo.

Uma uthengisa ubhontshisi wekhofi weGeisha onama-scores aphezulu noma ubhontshisi wekhofi osuka ku-single othosiwe ngokucophelela, ukukufaka esikhwameni esilula nesijwayelekile kufana nokutshela amakhasimende ukuthi, “Lona umkhiqizo ojwayelekile nje.”

Ukuphrinta ngokwezifiso—kungakhathaliseki ukuthi ukuphrinta kwe-gravure kokukhiqiza ngobuningi obukhulu noma ukuphrinta kwedijithali kokukhiqiza ngobuningi obuncane—kubonisa ukuzinikela kwakho. Kutshela amakhasimende ukuthi uyawazisa wonke imininingwane. Uma ukupakisha kubukeka kusezingeni eliphezulu futhi kuchwepheshile, amakhasimende mancane amathuba okuthi angabaze intengo.

2. "Isici se-Instagram" (Ukumaketha Kwamahhala)
Siphila ezweni elibonakalayo. Abathandi bekhofi bayakujabulela ukwabelana ngemikhuba yabo yasekuseni ezinkundleni zokuxhumana.

Akekho ozothatha isithombe sesikhwama sesiliva esilula. Kodwa kuthiwani ngesikhwama se-epoxy resin esakhiwe kahle? Sizobekwa eduze kwesitsha sezimbali, sithathwe izithombe, silayishwe endabeni ye-Instagram, bese sinamatheliswa nge-akhawunti yakho.

Njalo uma ikhasimende lithumela isithombe sesikhwama sakho esenziwe ngokwezifiso ezinkundleni zokuxhumana, kufana nokuthola izikhangiso zamahhala ezinkundleni zokuxhumana. Iphakheji yakho iyibhodi lakho lokukhangisa; ungalivumeli lihlale lingenalutho.

3. Ukusebenzisa "izindlu" kwezemfundo
Nakuba izikhwama zekhofi eziconsayo zincane ngobukhulu, zinikeza indawo ewusizo.

Usebenzisa imiqulu yefilimu noma izikhwama zokupakisha eziphrintiwe ngokwezifiso, awugcini nje ngokuphrinta ilogo yakho. Ungasebenzisa futhi ingemuva lephakheji ukuze ubhekane nenye yezithiyo ezinkulu zokungena: ukudideka ngesikhathi senqubo yokwenza ubhiya.

Sebenzisa lesi sikhala ukuphrinta umdwebo olula onezinyathelo ezintathu: dabula, ulengise, uthele. Engeza ulwazi lwemvelaphi, amanothi okunambitha (njenge-“blueberry ne-jasmine”), noma ikhodi ye-QR ekhomba ividiyo yomuntu othosiwe. Ngale ndlela, ulwazi olulula lwekhofi luba uhambo lokufunda.

4. Ukufinyelela umehluko ngaphakathi "kolwandle lwesiliva"
Uma ungena ekamelweni lehhotela noma ekamelweni lokuphumula lenkampani, uzovame ukubona ubhasikidi wezikhwama ezivamile zokuconsa. Zonke zifana.

Ukupakishwa okwenziwe ngokwezifiso kuphula leli phethini. Ngokusebenzisa imibala yomkhiqizo wakho, amafonti ahlukile, noma izinto ezahlukene (njengokuqedwa okuthambile kwe-matte), ungaqinisekisa ukuthi amakhasimende azokhetha umkhiqizo wakho uma efinyelela ezinye izinto. Lokhu kusiza ekwakheni ukwethembeka okungaphansi kokuqonda. Ngesikhathi esizayo lapho befuna ikhofi, ngeke bafune nje "ikhofi," kodwa "isikhwama esiluhlaza okwesibhakabhaka" noma "isikhwama esine-tiger print."

5. Ukwethembana Nokuphepha
Lena inkinga yobuchwepheshe, kodwa ibaluleke kakhulu ekuthengisweni kwe-B2B.

Uma ufuna izikhwama zakho ze-IV zithengiswe ezitolo ezinkulu noma ezitolo zokudla ezisezingeni eliphezulu, ukupakisha okuvamile kuvame ukuphakamisa imibuzo mayelana nokuhambisana kwazo.

Ukupakisha okuphrintiwe ngobungcweti kuhlanganisa ulwazi olubalulekile lwezomthetho—inombolo yesabelo, usuku lokukhiqiza, ibhakhodi, kanye nolwazi lomkhiqizi—futhi kuhlanganiswe ngobuhlakani ekwakhiweni. Lokhu kubonisa abathengi ukuthi uyibhizinisi elisemthethweni elihlangabezana nezindinganiso zokuphepha kokudla, hhayi nje umuntu opakisha ubhontshisi egaraji.

Indlela yokuqala (kulula kunalokho okucabangayo)
Ababhaki abaningi bayanqikaza ukunikeza ama-oda enziwe ngokwezifiso ngoba bakhathazekile ngokuhlangabezana nenani elincane le-oda (MOQ).

Bakholelwa ukuthi badinga uku-oda izikhwama ezingu-500,000 ukuze bathole intengo enesaphulelo.

I-Tonchantixazulule le nkinga. Siyaqonda izidingo ezishintshashintshayo zababhaki. Sinikeza izixazululo zefilimu ye-roll eziguquguqukayo, eziphrintiwe ngokwezifiso, kanye nezikhwama zokupakisha ezenziwe ngaphambilini, kubasebenzisi abanemishini yokupakisha ezenzakalelayo.

Uyawudinga umugqa womkhiqizo ophelele? Singakusiza ukuklama amakhatriji okuhlunga, izikhwama zangaphakathi, namabhokisi okupakisha angaphandle ukuze udale ubunikazi obubonakalayo obuhlangene.

Udinga usizo lokuklama? Ithimba lethu liyaqonda ubukhulu obuqondile bezimbozo zesikhwama sokucwilisa kanye "nendawo ephephile" ukuqinisekisa ukuthi ilogo yakho ayinqunywa.

Yeka ukulandela isixuku. Ikhofi lakho lihlukile, futhi kufanele kube njalo nangephakethe lakho.

Xhumana noTonchant namuhla ukuze ubuke iphothifoliyo yethu yamaphrojekthi okuphrinta ngokwezifiso bese uthola isilinganiso somkhiqizo wakho.